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02 November 2015


Launching the Jaguar Land Rover Academy of Sport's programme in 2015, British sporting icons Sir Bradley Wiggins and Victoria Pendleton gave some young cyclists a unique mentoring session at the iconic London Velodrome ahead of Sir Bradley’s one-hour world record attempt.

Bradley said, “This is a great initiative; I’m committed to encouraging kids to get out and onto their bikes and so any type of scheme that brings new talent on has got to be a good thing. The access to world class facilities, coaching and mentoring through programmes like the Jaguar Land Rover Academy of Sport gives them a great chance to go on and realise their ambitions.”

Victoria Pendleton is a Jaguar Land Rover Academy of Sport Ambassador. She added, “It’s a huge honour to be a part of the Jaguar Land Rover Academy of Sport and it’s an incredible opportunity for these youngsters. To be a part of a mentoring scheme and supported to follow your dreams is so important and can really make the difference for getting your foot on that ladder towards an elite career. These Academy Rising Stars could be a champions of the future.”

Since its inception in 2010, the Jaguar Land Rover Academy of Sport has worked alongside charitable partner SportsAid to recognise, celebrate and inspire the very best of British sporting talent. The unique bursary and mentoring programme has now been developed to include an even greater variety of exclusive workshops and performance focus groups tailored to the needs of each young athlete.

Tim Lawler, Chief Executive of SportsAid commented: "SportsAid is proud to continue its work with The Jaguar Land Rover Academy of Sport, and supporting the next generation of British sporting talent. It takes a huge amount of dedication and commitment to achieve in sport, and we are excited to be able to play a role in nurturing this young talent and helping them on their road to success.”

He added: “For these athletes to be able to understand some of their performance and motivational challenges were also the same of those experienced by British legends like Sir Bradley Wiggins and Victoria Pendleton is invaluable.”

The 50 Rising Stars have been nominated by their governing bodies and selected following a rigorous process conducted by SportsAid. The Academy, now in its fifth year, has awarded 276 bursaries since 2010 with 30% of its Rising Stars going onto professional or world class funding, including 2012 British Olympic Gold Medal winner, Jade Jones.

For more details, please follow #JLRAcademy on Twitter.